Article writing requires a different style writing. You need to be able to write conversationally, or said another way, write like you talk.
There are three keys benefits of writing like you talk. Let's take a closer look at these three benefits, and how you can use them in your writing.
Benefit #1 - Writing like you talk is much more inviting - Writing like you talk invites people into your story, to share it with you. You are not talking at someone, your are talking with them.
Benefit #2 - Writing like you talk is much more compelling - in addition to being more inviting, writing like you talk is more compelling to your reader. When you write like you talk the reader is pulled into your article and will feel like they just have to know what you will say next.
Benefit #3 - Writing like you talk is much more exciting - Think about the things you have read, or the things you have been a part of, or the conferences you have been to where you were totally bored. I spent a great deal of time in school being bored, and I just made a promise to myself that once that time in my life was done I would not allow boredom, or force myself to sit through something that I found boring.
So now I give speakers five minutes. If they don't have me in five minutes I'm just going to do something else, because I don't want to be bored.
Remember the movie "Ferris Bueller's Day Off" and the teacher, played by Ben Stiller, and his famous boring lines: "And the capital of... Georgia is... anyone? Anyone? Bueller?" We have all heard presentations like that. We have all read articles and books like that. You do not want to write that way, people will not even read a 250-word article written that way. You're gone.
Make it more inviting, more compelling and more exciting when you are writing your articles.
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